To lighten the burden for the listeners ahead of the Back to School Season, Motsweding FM will be running a Back to University CSI campaign with the aim of sponsoring underprivileged university students with text book fees for a year.

In partnership with a client, the station will invite students or parents of university students to share stories of how much of a different the prize will make their lives. The top two students with the most compelling stories will be pinned against each other live on-air and the winner will secure a text book voucher equivalent to 1 year free supply of text book costs.

The campaign will be carried on-air, as well as on the station’s social media platforms and website, allowing the client to enjoy on-air promos, an interview, including owning the competition